We had the same marketing problems you do. Here’s how we fixed them.
EnrollGoal comes from the team behind HighScores.ai, a test-prep platform. Before it was a service, it was how we ran our own marketing. We were good at teaching and bad at everything that brings families to the door.
What wasn’t working
None of it was a teaching problem. Each one needed discipline, time or skills we didn’t have to spare.
Our WordPress site was hard to keep up.
Every small change was a job, so pages stayed out of date and the site never felt finished.
We meant to blog regularly.
A good post about an exam takes research and careful checking of dates. It always lost to the next class or the next student.
Parents couldn’t find us.
Without new, useful pages, we didn’t show up when families searched, and AI tools like ChatGPT had little to say about us.
We posted on social media now and then.
A few posts in a busy week, then weeks of silence. Nobody following us could tell we were active.
Students and parents didn’t hear back from us.
Inquiries came in while we were teaching, and following up depended on someone remembering. Too often nobody did.
How we fixed it: AI does the heavy lifting. A person has the final word.
We didn’t hire a marketing department. We put a good part of the work on AI, built around the exam calendar we already knew, and kept people where judgement matters.
A website that’s easy to keep current
We moved off WordPress to a fast site we can change in minutes, so pages stay up to date.
Writing on a schedule, not when we remember
AI researches and drafts pages and posts in time for each exam season, instead of after it.
Showing up where parents look
We check every month whether Google and AI tools find and name us, and fix what holds us back.
Posts and follow-ups that go out every time
Social posts and replies to families are drafted from the same calendar, so nothing depends on someone remembering.
Nothing is published without a person reading it
AI drafts. People decide. Someone on our team reviews every page, post and message before it goes out, and checks every date, fee and score against the official source. A wrong deadline can cost a family a whole admissions cycle, so this step is never skipped.
Now we do the same for tutoring businesses
You don’t have to learn the tools or find the hours. We run the work, you approve what matters, and you get back to teaching.
- WebsitesA new site we host and keep current
- Google and AI searchNew pages every week, and a monthly check of what AI tools say about you
- Social mediaIn pilot: posts planned around your exam calendar
- Parent follow-upIn pilot: a reply to every inquiry, and reminders before deadlines
Tell us where you’re stuck.
A person on our team reads every message and replies. No sales script: if we’re not the right fit, we’ll say so.