Terms of Service

Last updated 9 November 2026

These terms are an agreement between your business and HighScores.ai ("we", "us"), which runs EnrollGoal. By creating an account you accept them on behalf of your business. Questions: hello@highscores.ai.

1. What EnrollGoal does

EnrollGoal helps tutoring and test-prep businesses get found online. We redesign and look after websites, and, depending on your plan, we write and publish pages for your website, find and fix problems on it, check where you show up in Google and in AI answers, and report the results. What each plan includes is listed on our pricing page and in your account.

2. Your account

• You must be at least 18 and allowed to act for the business.
• You may only sign up a website your business owns or is allowed to manage. We ask you to prove it (a DNS record, a tag on your home page, or an email address at the domain), and a website belongs to one account at a time.
• You're responsible for who you invite and the roles you give them. Tell us straight away if you think someone has got into your account.

3. The free plan and paid plans

• New accounts start on a free plan for 60 days. We don't ask for a card, and nothing is charged when it ends: the account becomes read-only until you choose a plan.
• Paid plans are billed monthly or yearly in advance through Stripe, at the price shown when you subscribe. If we change prices, we tell you at least 30 days before your next renewal.
• You can cancel any time from your account. Your plan runs to the end of the period you paid for and then stops; there's no cancellation fee. We don't refund part-used periods unless the law requires it.
• If a payment fails, we may limit the account until it's fixed.

4. Website redesign and monthly care

• The website redesign is a one-time fee, paid when your new site is ready to go live. It includes your first month of care. You see a preview of your new homepage first, and pay nothing if you decide not to go ahead.
• From the second month, care is billed monthly in advance. There's no contract: cancel any time, and the care stops at the end of the month you paid for. You keep your site, and your domain stays in your name.
• Unlimited changes, fair use. While care is on, we make as many changes as you ask for to the pages and features your site already has: text, photos, prices, class times, tutors, banners and forms. Send them however is easiest, including a screen recording or a voice note. We work through them in the order they arrive.
• Unlimited changes doesn't cover new pages, new features (such as online payments, a booking system or a members' area), a redesign of the site, or writing new content from scratch. We quote those before we start, and nothing is charged unless you agree.
• If the changes you ask for in a month go well beyond keeping a tutoring business's site up to date, we'll tell you and agree a plan or a quote with you before carrying on. We won't charge anything extra without your agreement.

5. Your content and approvals

• Pages we write for you belong to you once they're delivered to your website, and you may keep them if you leave.
• You let us use your business details, website and search data to provide the service.
• You're responsible for the accuracy of what you tell us about your business (fees, results, dates you supply). We check exam facts against official sources, and pages that state your fees, dates or student results wait for your approval unless you turn on autopilot. With autopilot on, pages that pass our checks go live without waiting for you.
• Don't ask us to publish anything false, misleading, or that you don't have the right to use.

6. What we can't promise

Google and AI tools decide their own rankings and answers, and they change often. We work to improve how you show up, but we can't guarantee any ranking, traffic, enquiries or mention. Reports show what we measured, from the sources named in them.

7. Acceptable use

Don't use EnrollGoal to break the law, to target another business's website without permission, to interfere with the service or other customers, or to try to get into data that isn't yours. We may suspend an account that does.

8. Ending the agreement

You can close your account by cancelling and emailing us. We may end or suspend the service if these terms are seriously broken, with notice where reasonable. After an account closes you can ask for a copy of your data or for it to be deleted, as set out in our Privacy Policy.

9. Liability

The service is provided as described in your plan. To the extent the law allows, we aren't liable for indirect or consequential losses (such as lost profits or lost business), and our total liability for any claim is limited to the fees you paid us in the 12 months before it. Nothing here limits liability that can't legally be limited.

10. Changes to these terms

If we change these terms in a way that matters, we tell account owners at least 30 days before the change takes effect. Continuing to use EnrollGoal after that means you accept the new terms.